Which? list hits out at Orange broadband
Wednesday 27 August 2008
Consumer title Which? has released a 'Don't Buy' and 'Best Buys' list in which Orange broadband suffered a serious blow during an important campaign month.
Orange slumped at second to last place of the well-established magazine's 'Don't Buy' list, drafted up from 18,000 survey results collected in May this year. A spokesman for Which? said: "Orange's broadband service scores poorly across the board and it received one of the worst overall satisfaction score of all ISPs.'
Orange has received a bad spell of press lately following the rebranding from Wanadoo parent company France Telecom in June 2006, including a negative report on the BBC's Watchdog program.
Subscription figures for fixed-broadband customers fell 31,000 between January and March causing the company to instigate a new broadband deal set to come into play next month. For this the provider's 2MB service will be returned as a free offer with Orange's £35-per-month mobile contracts in Orange retail stores.
Speaking on this year's business strategy and negative press, an Orange spokesperson said: "We stopped marketing our home broadband service aggressively late last year so we could focus on improving the basics, so it is frustrating to see reports like this come out."
"Internally, Orange has programmes in place which are tackling the quality of the customer experience now and in the future, and we are already genuinely seeing significant improvements to our home broadband customer experience and the quality of our service.
"So we're confident we will continue to move the quality of what we offer our customers in the right direction."
Source: Mobile Today
